At Paris Blwchin 2025, Michael Struff, CEO of Venga, discussed how his company places herself in the advanced digital financing scene.
By focusing on access, education and innovation, Venga aims to address some of the main barriers that still prevent the adoption of collective currencies of cryptocurrencies and decentralized financing (Defi).
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Make encryption at the reach of the masses
Venga was officially launched in September 2024 to provide a simpler gate in the encryption space. According to Strov, the platform provides users with the ability to deposit the euro, buy cryptocurrencies, or withdraw their assets into a decentralized portfolio or keep them within the Venga environmental system for additional services.
“Our mission as one team, as a company, is to take innovations from Defi, and web3 previously, and bring these innovations to the fans,” said Stroev.
He stressed that despite the provision of basic services such as euro deposits and clouds, Venga’s main concentration is still rooted in promoting decentralized technologies instead of repeating traditional financial products.
Although Venga currently provides IBAN accounts to support FIAT transactions, Stroev has confirmed that traditional financing elements are secondary. He said: “We are dealing with innovation on the Web3 and Defi side,” noting that more technology -related products can be provided at a later time.
Overcoming education and discovery barriers
From Stroev’s point of view, there are still two main barriers on the way to adopting comprehensive encryption: education and discovery. While public awareness of assets like Bitcoin and Ethereum, it is believed that most people are still uncommon for the broader capabilities of web3 technologies.
“Education is still a large barrier to allow people to enter space,” Strave said.
He added that users need better ways to discover reliable projects before education begins. Depending on his own experience, he described the current discovery process as taking a long and complex time, and often requires attendance in events such as Paris Bluchin Week or intense research on social media platforms.
“We want to examine all these projects and all these innovations for people,” said Stroev, Pinka as a potential market for reliable Web3 projects and Defi projects. The idea is to provide users with a coordinated experience that simplifies their entry into a complex environmental system.
Based on the long term despite the market challenges
The launch during a difficult period of the encryption industry did not deter Struff optimism. He explained that when Venga announced its launch, the platform was still in the minimum stage, as it offers limited products. Now, with a full MVP company, the company feels better ready for competition and growth.
He said: “We are at the starting point of our excessive curve.”
When asked about the impact of the market contraction, Stroev was reflected on the previous crises, such as the Terra Luna and FTX collapse. “At that time, I somewhat said,” Wow, it’s the end of the world. “Now, I am not very worried.” It greatly attributes the current market conditions to the development of American policies, noting that legislation under development, such as the Stablecoin Bill, may eventually lead to a major positive change.
Ultimately, Stroev sees Venga’s development as a long -term effort, regardless of short -term market fluctuations.
This interview was produced in partnership with Blockchain Week 2025 Week.
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