Starbucks admits that cutting staff has led to reverse results and is now planning to employ more Paristas

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Starbucks plans to add more employees to its stores in the coming months after finding that the replacement of employment with car technology has negatively affected the customer experience.

Brian Nicole, who has become the CEO of Starbucks in September, is to restore customer experience, from improving Parista’s connection to materials to simplify the list.

Nicole said: “Over the past two years, we have been transferring the Labor Party from stores, the hope that the equipment would be able to compensate for the removal of work. What we find is that this was not an accurate assumption of what he played,” Nicole said.

Niccol emphasized the focus on “small details” and “hospitality”, such as handwriting notes on cups, using ceramic cups for customers who choose to sit and increase seats in stores.

Starbucks CEO said he will increase the employment in stores to improve customer experience ((Reuters))

Nicole added: “The device does not solve the customer experience that we need to provide, but rather to employ stores and spread the technology behind them.”

Since 2022, Starbucks has been launched its siren system-a set of technologies that aim to reduce drinking times. Nicole said they will slow down this offer to focus on customer experience, which he believes will help to push growth.

Changes occur to drink coffee, expect higher costs due to President Donald Trump’s tariff. In a call on Tuesday, Cathy Smith, Financial Director, said that the company gets coffee from 28 countries – most of which are located in Latin America.

She said that the company was looking to “diversify” and “redirect coffee shipments”, but it sought to calm investors’ concerns by reminding them that coffee includes only 15 percent of the costs and distribution of Starbucks.

In general, the company’s profit in the quarter was “disappointing”. North American store sales fell 1 percent in this quarter – which was worse than expected. However, global revenues increased by 2.3 percent compared to last year.

Niccol has warned investors that employing more employees will also cost more.

As a result, Starbucks shares fell on Tuesday. The stock closed more than five percent on Wednesday as well.

But investors are still suffering from the CEO’s plan to improve customer experience and reduce coffee waiting times in the hope of directing the company to success.

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